Adam Mada, known as “Mr Magic,” has been entertaining audiences and creating custom magic and illusion shows internationally for over 20 years. He was the Magic and Illusions coach for the global smash hit Harry Potter and The Cursed Child – Parts 1 and 2 in Australia, as well as the head of magic and illusion for the Australian National Institute of Dramatic Art (N.I.D.A). Adam’s notable work in magic design for theatre includes the highly acclaimed stage adaptation of Mem Fox’s Australian classic ‘Possum Magic,’ the Sydney Theatre Company’s 2021 adaptation of ‘Blithe Spirit,’ and the 2020 version of ‘Wicked’ in Hamburg, Germany. Adam is also the magic coach and consultant for Australia’s Got Talent and the magic designer for a brand new major Australian magic production with the Jones Theatrical Group.
Adam’s highly sought-after live and digital performances are in demand throughout the world, with shows at venues ranging from the Sydney Opera House to The Royal Bombay Yacht Club in Mumbai. He is the founder and director of Magic Inc., a company that creates bespoke custom magic illusions and performances for advertising and special events. Magic Inc. also fosters emerging magic talent, including Australian and New Zealand Junior champions “The Cardistry Boys” and Tik Tok superstar sensation Ash Magic.
